3 edition of Marketing of Consumer Services. found in the catalog.
Marketing of Consumer Services.
Donald David Parker
by Bureau of Business Research, College of Business Administration, University of Washington in [Seattle]
Written in English
|Series||Business studies series, no.1|
|The Physical Object|
|Number of Pages||142|
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This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses.
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Services Marketing The late Christopher Lovelock was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer Size: KB.
23 The marketing of services Adrian Palmer Introduction The development of the service economy Services and consumer value What are services. Classification of services The services marketing mix Managing the marketing effort Summary References Further reading 24 International marketing – the issues File Size: 4MB.
Book description. This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer gh these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and.
The Executive Summary outlines the key elements of the marketing plan, with a specific focus on product, pricing, promotion, and elements that may be discussed are: people (staff), process (of providing a service), physical evidence (make service more tangible to potential customer), and philosophy (whereby the product reflects the philosophy of the organization).
marketing of goods and services to organizations is b2b marketing. This gradually superseded the older term ‘industrial marketing’ in the 80s and 90s.
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According to The American Marketing Association. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.MKBU ST: Services Marketing. (3 Credits) Services account for over 75% of the GDP in the US and, even in a difficult economic environment, many sectors are growing rapidly.
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